Customer experience strategy
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Implementation of a CX maturity assessment to set a baseline and identify improvement areas in the organization.
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Review of the company's strategic information (vision, mission, values, strategy, KPIs vs org. structure) and recommendations.
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Facilitation of the CX training/workshops for the leadership.
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Development of the CX program plan.
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Customer-centered culture
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Facilitation of values rollout workshops for employees.
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Design and implementation of the tailored CX training program "My role in creating the best customer experience".
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Review of the employee's performance evaluation criteria and recommendations.
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Facilitation of employee experience workshops and documentation of the employee journey map.
Get to know your customer
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Facilitation of customer personas identification workshops and documentation.
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Facilitation of Customer Journey (CJ) mapping workshops and documentation.
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Documentation of Customer Journey blueprint linking internal departments, processes, systems, and KPIs.
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Identification of the key CJ touchpoints for Voice of the Customer (VoC).
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Identification of different data sources for VoC.
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Design of customer, partner, employee, vendor, and other surveys. Review and make recommendations on existing surveys linked to customer journey maps.
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Design questionnaires for customer, partner, employee, vendor, and other qualitative interviews.
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Analyze VoC data and provide recommendations for business improvement.