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Customer experience strategy

  • Implementation of a CX maturity assessment to set a baseline and identify improvement areas in the organization. 

  • Review of the company's strategic information (vision, mission, values, strategy, KPIs vs org. structure) and recommendations.

  • Facilitation of the CX training/workshops for the leadership.

  • Development of the CX program plan.

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Customer-centered  culture

  • Facilitation of values rollout workshops for employees. 

  • Design and implementation of the tailored CX training program "My role in creating the best customer experience".

  • Review of the employee's performance evaluation criteria and recommendations.

  • Facilitation of employee experience workshops and documentation of the employee journey map.

Get to know your customer

  • Facilitation of customer personas identification workshops and documentation.

  • Facilitation of Customer Journey (CJ) mapping workshops and documentation.

  • Documentation of Customer Journey blueprint linking internal departments, processes, systems, and KPIs.

  • Identification of the key CJ touchpoints for Voice of the Customer (VoC).

  • Identification of different data sources for VoC. 

  • Design of customer, partner, employee, vendor, and other surveys. Review and make recommendations on existing surveys linked to customer journey maps.

  • Design questionnaires for customer, partner, employee, vendor, and other qualitative interviews.

  • Analyze VoC data and provide recommendations for business improvement.

Customer experience measurement

  • CX program management and monitoring

  • Application of Agile, Lean, or other business management methodologies for CX and business improvement.

  • Advising on CX reporting and communication practices. 

  • Calculation of CX ROI based on internal KPIs. 

CX-driven business improvement

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